Join the LUSH FinFree Movement

Fin Free
August 10, 2014

Time is running out for Shark Week’s biggest stars. Up to 100 million sharks are killed for their fins each year. Join the LUSH FinFree movement by going to and buying a LUSH Shark Fin Soap.

Made from vegan, cruelty-free ingredients including skin-softening seaweed, cleansing sea salt, lime and lavender, LUSH’s Shark Fin Soap was created especially to promote shark conservation efforts. A paper fin in the top of the soap is a cheeky way for LUSH staff and customers to engage on the very important topic of shark finning and how everyone can help change the tide for sharks. During the first two weeks in August this summer, with every purchase of Shark Fin Soap, LUSH will give 100 percent of the sale price to United Conservationists to support their FinFree™ movement. Visit or for more information.

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Fin Free

#FinFree is an inspiring movement for protecting #sharks by eliminating the demand for shark fins.