Toronto, Ontario (July 15th, 2016)
We are extremely happy to announce an amazing initiative to help the cosmetic industry to rid themselves of shark based squalene, a very common ingredient found in the majority of cosmetics whether olive oil or animal based. In the largest lab study completed to date on 80 different cosmetic products we've identified some brands which may contain shark based squalene. In conjunction with Bloom France we've tested over 80 cosmetics found in North America. The study has been completed at the University of Victoria Labs in Victoria BC. Testing will also be completed in Florida to verify our results and findings. We hope to release the results of our study at The Toronto International Film festival in September of 2017 along with the release of Sharkwater 2.
Follow us on Twitter or Facebook for updates on this excited initiative. Follow the hash tag #sharkfree.